When it comes to TV commercials, time is of the essence. Like every other Chewy project, the timeline was tight, communication with other parts of post-production was essential, and execution had to be flawless. The timeline for this projects was 5-6 weeks while juggling other projects in between. We prioritized quality every time, everything had to look 100% real. This was mostly rotoscope, keying and compositing work for all screen and animated UI elements. I had my hand in almost every scene that had graphics and VFX shots.
